I Planned And Conducted Concerts Where We Didn't Tell The Audience What The Program Would Be. Every Performance Sold Out.

I Planned And Conducted Concerts Where We Didn't Tell The Audience What The Program Would Be. Every Performance Sold Out. by Artsjournal1

Robert Trevino, music director of the Basque National Orchestra in Spain, writes about the restaurant meal that gave him the idea, how he and the orchestra staff planned and marketed the series (and convinced the media not to reveal the secret), and how the audiences responded. (includes complete video of concert) " Gramophone

SOURCE: ArtsJournal at 01:48PM on February 6, 2020

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