Just 9 of the most 100 most-read news articles from 2019 were considered brand safe by keywords blacklists, per the study. Often many words are blocked in fear of one meaning, but then are misapplied. For example, words like "attack" are often included in blacklists, even it it pertains to something positive, like an "attack […]
SOURCE: ArtsJournal at 04:54PM on February 5, 2020