For Its Awards Celebration, Theatre Bay Area Tries a Radical Approach to Selling Tickets
by Rotimi Agbabiaka Attending the theatre often feels like boarding a plane: a stark reminder that class is real. But with its approach to selling tickets for the sixth annual TBA Awards celebration, Theatre Bay Area is issuing a challenge to this truism. In September, the service organization announced that the theme of this year?s celebration, which will take place on November 4 in San Francisco?s Herbst Theatr…