I would imagine that creating a logo for a show so firmly rooted in its fandom was a difficult task. Internet fans are famously loyal, and just as famously (infamously) easy to lose. I'm betting the powers that be at Be More Chill had to consider the fans more so than just about any other show needs to. It better look good on all the merch these kids would want, and different enough to warrant a new t-shirt, hoodi…
SOURCE: JK's TheatreScene at 06:45AM on February 26, 2019