The Two Types of Jukebox Musicals: Which One Is More Successful?
While musicals featuring pre-existing music have been around for decades and decades, the “jukebox musical” genre was born on Broadway with the debut of Mamma Mia back in 2001. And when that show blew up, not only on Broadway but all over the world, many a Producer (not to mention a few music companies) lined up to take ... read more