In summer 2010, something described in a Variety article as a 'melding of a Broadway show and a Gray Line bus tour' was announced and I was very confused. And maybe appalled. In late fall of that year, when the giant buses labelled THE RIDE hit the streets, none of these feelings subsided. Now, seven years later, THE RIDE is a hard-to-describe but well-known fixture on New York City streets, even being parodied on TH…
SOURCE: BroadwayWorld at 02:12PM on October 4, 2017