According to the Hollywood Reporter, Ticketmaster, with the help of data analysis company MarketShare, is set to launch a new ticket pricing system. As described in the April 18 announcement by parent company Live Nation, Under the dynamic pricing system, tickets to major shows and sporting events will be priced according to consumer interest. If an event is in high demand, initial prices for desirable seats will inc…
SOURCE: BroadwayWorld at 11:33AM on April 19, 2011