The expansion of the Broadway brand to Asian markets was among the topics discussed by our panel: Simone Genatt, Chairman of Broadway Asia, Robert Nederlander, Jr, President and CEO of Nederlander Worldwide Entertainment and Alan Wasser, General Manager of Alan Wasser Associates. The wide ranging discussion also looked at what particular shows work best in the international market; the challenges of taking Broadway p…
SOURCE: American Theatre Wing at 08:36AM on December 2, 2009