The production team of "Sweet Sue" - advertising representative Fred Golden, general manager Larry Goossen, playwright A.R. Gurney, casting director Donna Isaacson, and producer Arthur Whitelaw - discuss the path the play took to Broadway, each panelist's individual involvement, the challenges of casting, production costs, ticket prices, and how box office grosses effect the advertising campaign.
SOURCE: American Theatre Wing at 12:14PM on March 29, 2010