Now, if you look at the trends in the numbers, 6/17 - 7/29 was a post Tony Awards appearance bounce plus an aggressive marketing campaign of discounted tickets. This lead to high percentages of butts in the seats at a plummeting average ticket price. That supports the theory that there is a market for this show, but not at the price point of $80/ticket. While the percentages were good, the revenue was still not where…
SOURCE: BroadwayStars at 12:00AM on October 18, 2001