Social media's role on Broadway has been increasing over the last couple of years. Shows like The Great Gatsby and Maybe Happy Ending have been able to ride social media virality to either help overcome early struggles, or outperform expectations based on critical and awards reception. Other long-running shows like Hadestown and Moulin Rouge! have been able to use social media and virality to successfully promote the…
SOURCE: BroadwayWorld at 10:05AM on November 3, 2025