As previously reported, many shows struggled this summer, particularly long running shows that tend to do well with international tourists. International tourists in previous seasons have made up about 21% of Broadway ticket buyers, but that number is poised to decrease this year. In May, projected international tourism numbers were revised down 17%, bringing them steady with last year. More recent reporting has sugg…
SOURCE: BroadwayWorld at 09:06AM on September 15, 2025